Top Tweets of the Week on Innovation


Sectoral Analysis of Avoca Handweavers -Part 1 – [3 Part Series]

Avoca Handweavers Sectoral Analysis

Blogpost Part 1 gives a high level overview of the sectoral analysis conducted to date on the business environment of Avoca Handweavers Ltd.

Blogpost Part 2 highlights the main points of the PESTLE analysis undertaken, and then guides you through a more detailed PESTLE analysis of the external business environment of Avoca.

Blogpost Part 3 covers the main findings derived from the analysis, how they may impact Avoca’s business and what steps they may need to consider in order to meet these challenges into the future. ______________________________________________________________________________

Sectoral Description – Part 1

The retail sector Avoca operates in includes such as food, textiles, hospitality and tourism. This highlights their willingness to listen to and anticipate the changing retail trends in order to give customers new  innovative products and services.

To put this 3 part blogpost series into the correct context, we’ll be analyzing from an overall retail sector perspective.

The total retail market size is Continue reading Sectoral Analysis of Avoca Handweavers -Part 1 – [3 Part Series]


Top Tweets of the Week on Innovation



Top Tweets of the Week on Innovation



Healthcheck: Irish Retail Sector – Damien O’Reilly

Retail Sector Analysis in Ireland

As part of our Sectoral Analysis series here on Marketing REDS, here is an another view on the current Irish Retail Sector by                 DIT (Dublin Institute of Technology) Retail Management lecturer Damien O’Reilly.

In this short YouTube talk, he examines the current retail trading environment and examines the major factors at play which shape the wider sector. Finally Damien delivers some key insights and tells us how to win at retailing now, and into the future.

Where do you see the future of retailing? Let us know below.         _________________________________________________________________________   Sources: Pic by Donald Y. Tong via WikiMedia Commons



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Top Tweets of the Week on Innovation


Avoca 1 – Avignon 0

Having never darkened the door of an Avoca shop in my entire life I was shocked to find that someone had found a way to evoke a small French town on market day. The only things missing for me were the buskers in berets with accordions. The aromas from the rotisserie and fresh bread, the comfortingly chaotic layout of the food hall transported me to rural France instantly.

As you wander from table to table where the concessionaires display their wares with pride, they give you confidence that they would hold forth about their production and process methods and the lengths they go to perfect them. Indeed, the butcher gave me the sense that he could call each cow or sheep by name.

French,Market,Collage,St Tropez
French Market Collage St Tropez                                                                                                   Source: Flickr Risastla

Behind the apparently left-field nature of this shopping experience lies a very clever piece of business rationale. What Avoca have done, it appears to me, is gathered around them a network of suppliers and concessionaires who are passionate about the quality of their product, and therefore have no issue with asking the necessary price.

Stuck here in Dublin with its leaden skies and incessant rain, when I need my fix of Gallic character and passion for food it is a relief to know that I don’t need to travel too far to find it.

Avoca Handweavers Ltd.

Avoca Handweavers Ltd.

Avoca Handweavers Ltd., started life as a small handweaving business in the small town of Avoca, Co. Wicklow in1723. Faced with closure in 1974 it was purchased by the solicitor employed to sell the mill and two generations of the family has built the business to its current position where last year, the Company saw pre-tax profits soar by 73pc to €2.1m.
The Company, with 665 staff, plans to develop further unique food market and cafe operations and to develop new and distinctive ranges of fashion garments and accessories, according to the director’s report.
Avoca designs and manufactures its own clothing, food and home furnishings from its Wicklow base and it has 11 retail stores and cafes in the island of Ireland.
One of its strengths lies in the Company’s ability to react quickly to market changes, most recently the challenges of the recession, and to adapt its business to remain innovative in its approach to its business model.

Avoca weaving a tale of innovation

Avoca Handweavers Ltd will be our business case over the duration of the Business Innovation Programme in the Ryan Academy. A successful retail brand like Avoca, with all the incremental changes that have occurred in the business model to date should provide us with a rich source of material. This will be the educational vehicle we use over 3 different assignments.

The first assignment allows us to hone our skills around extracting key data from secondary research sources, baking a further layer of innovation into the business, and presenting our key findings in a meaningful way.

Our team, made up of Evelyn Meenaghan, Shay Clarke, Denise Boden and myself Ronan Quinn initially spent time clarifying the scope of the business during the Q&A sessions with Naoimh O’Reilly, our Marketing in a Digital Era Lecturer and Geraldine Lavin who delivers Managing the Innovation Organisation module.

Template Tools                                                                                                Source 3rd i IT and Business Services Ltd                                                                                                                                                           

The relentless commitment to practical application meant tools and techniques were explained and shortly afterwards we were tasked with completing templates to kick start the process within the team.

  • Understanding your Organisation
  • Understanding the Business Sector
  • Developing your Market Scanning Skills

These templates gave a helpful framework around the tasks of understanding the business sector they were in; how the Avoca organisation functions, and helped develop our marketing scanning skills. By the end of the session, we had a better understanding of the business and what steps we need to take in order to complete our research effectively and efficiently.

Avoca Cafe
Avoca Cafe                                                                                                                                                    Source © Avoca Ireland

If you haven’t heard of Avoca Handweavers Ltd, the best way to describe the company is as a retail business. Avoca designs and manufactures its own clothing, food and home furnishings from its Co. Wicklow base in Ireland and it has 11 retail stores and cafes.

Avoca Store
Avoca Stores                                                                                                                                               Source  © Avoca Ireland

They are building a lifestyle brand within the retail sector. Pretax profits jumped by 76% in the year to date with the shops division proving to be the stellar performer.

We’ll be posting more information in future blog posts about the Avoca business so you can get a better understanding of their business.

For more information and links to Avoca why not checkout our Useful Resources page.

If you liked this post why not sign up to get posts directly into your inbox, follow us by pressing the blue button or share the article using the social media buttons below.

Its been a busy week at the Ryan Academy so all those imparted gems from the weeks sessions will get posted up here asap. If you have any questions about this post or our blog, comment below.

I will sign off with a quote revived by @NaoimhDCU but originally crafted by the wordsmith Mark Twain

“I didn’t have time to write a short letter, so I wrote a long one instead.”


Who,Why,What,How – Marketing & Innovation

So here’s a quick first post to tell you all a little about the Marketing REDS authors; who we are, why we started this blog, what topics we’ll be focusing on, and how you can all get involved in and be part of the conversation. We hope you like what we’ve done with the place!

Who We Are

The 4 authors of Marketing REDS are participants from Group D on the Ryan Academy Business Innovation ProgrammeThe Ryan Academy is affiliated with DCU, Dublin City University, Ireland.

Blog authors include Denise Boden, Shay Clarke, Evelyn Mennaghan and Ronan Quinn. Our career backgrounds vary from IT Engineering, Medical Services, Sales and Marketing, and Company Secretary roles. Our  Ryan Academy innovation story has just begun, so join in the conversation, share content or even just watch the story unfold and track our progress in mastering how to bake innovation into a business.

Why We’re Blogging

We want to share our thoughts and experiences about Marketing and Innovation, our educational journey through the Business Innovation Programme at the Ryan Academy, and document our business case study of Avoca Handweavers.

What We’ll Blog On

Subscribers and followers will be getting access to our key insights and ‘take aways’ from talks, lectures, workshops and marquee events presented by some of the best academics, speakers and thought leaders in the areas of business, marketing and innovation.

The tools and tips imparted by speakers will be here on tap for you.

Our bite-sized nuggets of useful key info will be delivered to you in the form of posts, tweets and any other way that keeps our blog fun, interesting, clear and simple to follow.

How You Can Join In

Finally, we’re super excited to get started, and what better way than hearing from our brand new followers on what you want to see more of on MarketingREDS. Fill out the contact form, and send us your twitter handle, we’d love to connect!

Oh and don’t forget to share the love by pressing the share buttons!

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