As I sit here on the couch with my laptop, with the telly and Vincent Browne competing for my attention, I struggle to agree with myself what my weekly blog should be composed of. I finally decide to take a lead from Vincent whom I don’t quite fanatically follow but do watch on a regular basis, sometimes nightly (my wife would say that is fanatical). If you went into a TV board room and suggested on the back of your innovative thinking that a contrary old narky so and so with that mad scientist look who insults 90% of his guests should be their main anchorman you might probably end up on your rear end on the promenade outside the front door. All the research in the world would never have come up with Vincent or anything like him as the main draw for a TV channel. However he is great entertainment, has a massive following and is TV3′s main personality. Sometimes you just got to go with your gut even if that means ignoring all the research. Which brings me to a quote from Harry Cragoe the founder of P&J Smoothie the first entrant and leading smoothie company in the UK before Innocent entered and took over the market . He stated that he “never spent a penny on market research because you end up looking at it too religiously. The growth we have experienced is purely word of mouth”(Paul Trot, Innovation Management and New Product Development, 4th Edition 2008).