Tesla, reading

HAVE YOUR SAY – NEW POLL ON INNOVATION & MARKETING

HAVE YOUR SAY – NEW POLL ON INNOVATION & MARKETING

This question as to which is more important, innovation or marketing in a business led me to think about the different businesses throughout history who did well by just focusing on one of the two elements.

Most companies seem to require both to survive these days. But I was curious to know what others think before I write a short history of innovation here on Marketing REDS. So I created a poll for folks to have there say.

Find out what other thoughts as results show up after you vote!

Feel free to share your thoughts below. Get in touch! 🙂

Advertisements

2 thoughts on “HAVE YOUR SAY – NEW POLL ON INNOVATION & MARKETING”

  1. Judging by the three chapters we were given to read by Frank (Paul Trott, Innovation Management and New Product Development, 4th edition) it now has dawned on me that Innovation is a process and starts as an idea but then moves right down to the step of Product development so it would be at the product development stage or just after that Marketing would need to kick in. For example Steve Jobs of Apple put out the message to all media etc of what was coming down the line with the iphone in January 2007 which caused a stir amongst the public and future customers and hence created a huge demand for the product before release which caused great hype. Great survey to put out there though as Innovation keeps moving with the times and I am sure there will be other theories put out over time. Ian Donnelly.

    Liked by 1 person

  2. Thanks for your thoughts Ian! I’m hoping the poll will give a quick snapshot of opinion for me to consider as I write the next blog posts.

    The more I read about successful innovation, the more I see examples of how innovation and marketing combined contribute to successful products and services. Some argue building awesome software negates the need for marketing. In some isolated cases this appears to have been proven true, but by and large the combination formula holds true.

    Keep checking back to see the latest posts and especially my upcoming short history of innovation here on Marketing REDS.
    Cheers, Ronan

    Like

Go on, leave a Reply :)

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s